Audience
The target audience for your home are prospective buyers actively searching for homes within your home’s price range, area, lifestyle, or any combination of these variables. We’ll use information such as photos, potentially video, and details about your home as the main benefit or value to attract the audience. This information will help them determine if your home meets their criteria and give them the opportunity to express their interest.
Positioning
The message’s positioning is the main theme in the marketing for your home. It represents the distinct value your home offers in comparison to its competition on the market. Buyers are evaluating your home against the others, which is why we want your home to stand out from the competing houses.
Developing the positioning requires three steps: Assessing the home’s condition and highlight features compared to other similar home for sale, connecting those features to the current trends in buyer preferences, crafting the narrative to connect to the distinctive value your home offers.
Example: Rare sub-$300K remodeled Ranch Oaks home in top school district.
Calls to Action
Calls to Action are created for different levels of buyer interest to connect with the viewer based on where they are in their home buying journey. The following calls-to-action may be used throughout the marketing mix for your home’s campaign:
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Schedule a TourViewers can schedule a specific day and time to tour your home. This indicates a serious buyer. A variation of this call-to-action is “See This Home.”
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Ask a QuestionViewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.
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Learn MoreViewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.
Metrics
We utilize performance-based marketing practices to monitor and improve results as our campaigns are implemented. The following measurements (metrics) may be tracked during this campaign:
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Number of Listing Ads Views
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Number of Landing Page Views
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Number of Listing Inquiries
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Number of Showings
Marketing
Our full-service marketing may include the following creative to use in our marketing campaign for your home:
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Professional Photography
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Full Property Tour Video
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Highlight-Feature Social Posts
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Marketing Narratives Written for Landing Pages, MLS & Syndication
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Featured Property Landing Page
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Facebook Creative (Copy, Design & Video)
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Instagram Creative (Copy, Design & Video)
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YouTube Creative (Copy & Video)
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Mobile-friendly Creative
Distribution
Your home may be marketed on the following platforms:
Schedule
Depending on the circumstances and available creative, the following table reflects A SAMPLE Promotional Schedule that may be used to find a buyer for your home.
Ongoing
YouTube Ad Campaign to Active Real Estate Searchers
Facebook Ad Campaign to Real Estate Interested
Instagram Ad Campaign to Real Estate Interested
Google Display Ads to Active Real Estate Searchers
New Listing Email Announcement to Email List
Listing Posted in Multiple Listing Service (MLS)
Listing Syndicated to Popular Home Search Sites
Once at Start
Sign Posted in Front Yard
Property Landing Page Published to Website
Property Tour Video Added to YouTube Channel
Postcard Mail Drop
Agent Door Knocking with Printed Flyer
Weekly
Photos & Videos Posted to Facebook Business Page
Photos & Videos Posted to Instagram Business Account
Metrics Evaluation & Campaign Adjustments
Monthly
Open House Campaign & Event
Agent Feedback Report from Buyer Tours
Postcard Mail Drop
Agent Door Knocking with Printed Flyer
Want to List Your House Now?
Marc Trimboli
Since 1982, Marc Trimboli’s family has lived in St Augustine. Over the last 40 years, they have seen so many changes that have taken place in our City and St. Johns County. Yet, the one constant that has always stayed true to Marc is that our City is built on History and Hospitality. And he should know, since he spent over 25 years in the Hospitality Industry working with amazing people. As a result of these experiences, helping people find their next home comes naturally to him and is not only inspirational but rewarding.
Marc offers "Guarantees" that most agents don’t. This way, his Sellers and Buyers can begin their real estate dealings at ease. It gives them confidence in their real estate transactions. Most agents make promises but Marc put his promises in writing. Here’s what a few of his fans have to say about Marc:
· "Out of all the agents I have dealt with in the Midwest and here in Florida, I have to say Marc stood out like a KING." Terry K.
· "He held our hand for a month (and we live out of state), answered all of our questions and emails during the day, evening and on weekends. Who does that anymore?" Sandy W.
· "He is always available and he kept us at ease." Ann J.
· "Received a daily status email from Marc with the number of showings and possible offers, until the house sold. Our phone calls and emails were returned or answered within a very short period of time from him." Susie R.
· "Marc was awesome. Easy to work with. Very accommodating. Extremely knowledgeable." Mike R.
· "Marc was very patient, explaining every detail that I didn't know or understand. Not once did I feel pressured, rushed, or that the size of my loan was too small to pay attention to! My entire experience was perfect!" Debbie D.
Marc’s passion as a realtor comes from a life-long obsession of helping people. He is great with technology – developing a large Internet & Social Media footprint in a relatively short period of time. He loves creating video shorts on Instagram and he provides a great deal of video content to the Century 21 YouTube Channel. "My local expert knowledge of St. Augustine and the surrounding areas makes him the perfect Agent for anyone looking to Sell or Buy!
CENTURY 21 St. Augustine Properties
Suite A
Saint Augustine, FL 32086
United States